Synchronica Among First to Support New FUMO Standard

Released on = September 11, 2006, 9:29 am

Press Release Author = Synchronica plc

Industry = Software

Press Release Summary = Synchronica plc, an international developer and provider of
mobile device management and synchronization solutions, has today announced its full
support for the recently ratified Firmware Update Management Object (FUMO) version
1.0 standard.

Press Release Body = London, September 12, 2006. -- Synchronica plc, an
international developer and provider of mobile device management and synchronization
solutions, has today announced its full support for the recently ratified Firmware
Update Management Object (FUMO) version 1.0 standard.

Pioneered by the Open Mobile Alliance (OMA), FUMO allows mobile devices to be
updated over-the-air using the industry-standard protocol OMA DM. Whether it be a
simple security patch, or an overhaul of a phone\'s operating system, FUMO enables
operators and device manufacturers to perform simple and complex updates
over-the-air.

Operators around the globe have traditionally been reluctant to introduce
proprietary technology for over-the-air updates, largely due to being locked into a
relationship with a specific supplier. The OMA has addressed this by creating an
industry standard (OMA DM / FUMO) which allows updates to be installed over-the-air
using a device-independent and cross-platform protocol.

OMA has been conducting an interoperability-testing programme for device
manufacturers and server vendors ensuring an interoperable update solution for the
billions of mobile devices on the market. To date, the OMA has over 300 members
including all major device manufacturers and software vendors of the mobile
industry.

Carsten Brinkschulte, CEO of Synchronica explains, \"Although OTA firmware update
using the industry standard OMA DM has been on the market for around two years, it
has now reached a broad acceptance in the industry and is supported by all major
device manufacturers.\"

He adds, \"We have reached a stage where operators and manufacturers can offer it as
a standard service to customers reducing support costs and improving customer
satisfaction. Instead of directing subscribers a service shop or asking them to
send-in their devices for a software-update, operators and manufacturers can now
send common updates, or security patches over-the-air.\"

\"Driven by the need for an interoperable update solution for the billions of mobile
devices in the market, OMA has released FUMO as a Candidate Enabler Release that
will ultimately meet consumer demand for increased quality and capability in the
handsets they already use,\" says Jari Alvinen, Chairman of the Board, OMA.

Alvinen adds, \"As FUMO moves into the OMA\'s interoperability testing program and
subsequently becomes an Approved Enabler Release, the potential global impact is
highly significant across the mobile value chain. Ever widening consumer demand for
rich mobile content and services necessitates mobile devices that support
increasingly sophisticated technologies. The need to administer and manage these
devices makes FUMO a required capability for operators around the globe.\"

About Synchronica

Synchronica develops and markets synchronization and device management solutions for
mobile operators, device manufacturers, and enterprises. Its product portfolio
ranges from data synchronization (OMA DS) to device management (OMA DM) and firmware
update over-the-air (FUMO/FOTA). Synchronica has a strong track record in the mobile
industry including several live carrier-grade installations. Products include the
SyncML DM Server which enables operators and device manufacturers to build automated
customer-care systems and the SyncML Gateway, which enables seamless synchronization
of corporate data including Push-Email using OMA DS and Push IMAP. Its latest
offering, Mobile Manager, enables mobile operators and application service providers
(ASPs) to offer mobile device management as a hosted solution to enterprise
customers. Headquartered in the UK with offices in Berlin and Washington D.C.,
Synchronica plc is a public company listed on the London Stock Exchange (AIM:SYNC).
More information is available at http://www.synchronica.com

Contact Synchronica:

Nicole B. Meissner
Chief Marketing Officer
Phone: +44 (0) 1580 831 412
Mobile: +44 (0) 7977 256 412
Fax: +44 (0) 1580 606 5045

PR Agency Synchronica:

Eclat Marketing
Lindsey Lee, Josie Pearson or Denis Davies
Tel.: +44 118 9895 600
synchronica@eclat.co.uk

Web Site = http://www.synchronica.com

Contact Details = Synchronica plc
Bodiam Business Park
Junction Road Bodiam
East Sussex
TN32 5UP
United Kingdom

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